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1-2 of 2 results for Author: john a ledingham (sorted by Publication Date, showing all)
  1. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides...

    To Be Published April 29th 2015 by Routledge

  2. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations

    Edited by John A. Ledingham, Stephen D. Bruning

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

    Published April 1st 2001 by Routledge

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