Heritage is a significant concern of many countries and sectors; identity is arguably the biggest concern of corporate brand experts. This new text is the first to incorporate both aspects by defining the exciting new area of corporate heritage. Corporate Heritage as a subdiscipline celebrates and...
To Be Published October 31st 2015 by Routledge
Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...
Published July 31st 2013 by Routledge
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key...
Published June 30th 2010 by Routledge
Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original...
Published March 13th 2003 by Routledge