Although distance education has developed rapidly over the past decade, writing on the subject is still scattered over a diverse range of often inaccessible sources. This book brings together a selection of the best writing on distance education in recent years, and is an essential reference for...
Published February 4th 2014 by Routledge
Fundamentals of Marketing; Marketing: The Basics
Published February 20th 2007 by Routledge
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the...
Published December 20th 2006 by Routledge