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1-3 of 3 results for Author: john desmond (sorted by Publication Date, showing all)
  1. Distance Education: New Perspectives

    Edited by Keith Harry, Magnus John, Desmond Keegan

    Series: Routledge Studies in Distance Education

    Although distance education has developed rapidly over the past decade, writing on the subject is still scattered over a diverse range of often inaccessible sources. This book brings together a selection of the best writing on distance education in recent years, and is an essential reference for...

    Published February 5th 2014 by Routledge

  2. Marketing Memory Stick

    Fundamentals of Marketing; Marketing: The Basics

    By Marilyn A. Stone, John Desmond, Karl Moore, Niketh Pareek

    Published February 21st 2007 by Routledge

  3. Fundamentals of Marketing

    By Marilyn A. Stone, John Desmond

    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the...

    Published December 21st 2006 by Routledge

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