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1-2 of 2 results for Author: john f sherry (sorted by Publication Date, showing all)
  1. Marketing and the Common Good

    Essays from Notre Dame on Societal Impact

    Edited by Patrick E. Murphy, John F. Sherry

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

    Published June 6th 2014 by Routledge

  2. Explorations in Consumer Culture Theory

    Edited by John F. Sherry, Eileen Fischer

    Series: Routledge Interpretive Marketing Research

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...

    Published January 27th 2011 by Routledge

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