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1-2 of 2 results for Author: john kuada (sorted by Publication Date, showing all)
  1. Global Mindsets in International Business

    Exploration and Perspectives

    Edited by John Kuada

    Series: Routledge Studies in International Business and the World Economy

    Global Mindsets: Exploration and Perspectives seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate...

    To Be Published May 1st 2016 by Routledge

  2. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 8th 2013 by Routledge

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