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1-2 of 2 results for Author: john paul dunn (sorted by Publication Date, showing all)
  1. Market Opportunity Analysis

    Text and Cases

    By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

    The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

    Published April 17th 2006 by Routledge

  2. Market Analysis

    Assessing Your Business Opportunities

    By William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn

    Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be...

    Published June 27th 1993 by Routledge

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