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1. Storytelling in Organizations

   By Laurence Prusak, Katalina Groh, Stephen Denning, John Seely Brown

   This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea...

   Published August 25th 2004 by Routledge