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1. Consumer Behaviour in Tourism

   2nd Edition

   By John Swarbrooke, Susan Horner

   Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling...

   Published October 26th 2006 by Routledge
2. Leisure Marketing

   By Susan Horner, John Swarbrooke

   Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and...

   Published December 14th 2004 by Routledge
3. International Cases in Tourism Management

   By Susan Horner, John Swarbrooke

   International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as...

   Published December 8th 2003 by Routledge
4. Adventure Tourism

   By Colin Beard, John Swarbrooke, Suzanne Leckie, Gill Pomfret

   Looking at the past, present and future of adventure tourism, Adventure Tourism: The New Frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: gorilla watching...

   Published April 6th 2003 by Routledge
5. Development and Management of Visitor Attractions

   2nd Edition

   By John Swarbrooke, Stephen J. Page

   Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include:* The Millennium Dome* National Lottery funded projects* International case...

   Published December 10th 2001 by Routledge
6. Business Travel and Tourism

   By John Swarbrooke, Susan Horner

   'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business...

   Published September 13th 2001 by Routledge