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1. Attitude Strength

   Antecedents and Consequences

   Edited by Richard E. Petty, Jon A. Krosnick

   Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of...

   Published September 30th 1995 by Psychology Press