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1-5 of 5 results for Author: jonathan schroeder (sorted by Publication Date, showing all)
  1. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, reflecting the wide-ranging,...

    To Be Published October 31st 2014 by Routledge

  2. The Routledge Companion to Visual Organization

    Edited by Emma Bell, Samantha Warren, Jonathan E. Schroeder

    Series: Routledge Companions in Business, Management and Accounting

    The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and...

    Published August 21st 2013 by Routledge

  3. Conversations on Consumption

    Edited by Jonathan E. Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

    Published December 5th 2012 by Routledge

  4. Brand Culture

    Edited by Jonathan Schroeder, Miriam Salzer Morling

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

    Published November 23rd 2005 by Routledge

  5. Visual Consumption

    By Jonathan Schroeder

    Series: Routledge Interpretive Marketing Research

    A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary,...

    Published April 18th 2005 by Routledge

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