Book Search

1. The Routledge Companion to Visual Organization

   Edited by Emma Bell, Jonathan E. Schroeder, Samantha Warren

   Series: Routledge Companions in Business, Management and Accounting

   The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and...

   To Be Published August 11th 2013 by Routledge
2. Conversations on Consumption

   Edited by Jonathan Schroeder

   Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

   Published December 5th 2012 by Routledge
3. Brand Culture

   Edited by Jonathan Schroeder, Miriam Salzer Morling

   This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

   Published November 23rd 2005 by Routledge
4. Visual Consumption

   By Jonathan Schroeder

   Series: Routledge Interpretive Marketing Research

   A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary,...

   Published April 18th 2005 by Routledge