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1. Public Relations Writing Worktext

   A Practical Guide for the Profession, 3rd Edition

   By Joseph M. Zappala, Ann R. Carden

   Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

   Published September 13th 2009 by Routledge
2. Public Relations Worktext

   Strategic Message Development, 2nd Edition

   By Joseph M. Zappala, Ann R. Carden

   Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to...

   Published July 31st 2009 by Routledge