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Marketing without Advertising
Brand Preference and Consumer Choice in Cuba
Series: Routledge Advances in Management and Business Studies
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...
Published December 20th 2011 by Routledge