Book Search
-
Media Today
Mass Communication in a Converging World, 5th Edition
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The...
To Be Published November 4th 2013 by Routledge
-
Media Today
An Introduction to Mass Communication, 4th Edition
Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition&...
Published January 30th 2011 by Routledge
-
Media Today, Third Edition, 2010 Update
An Introduction to Mass Communication
Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four...
Published May 25th 2010 by Routledge
-
The Advertising and Consumer Culture Reader
Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What,...
Published April 29th 2009 by Routledge
-
Key Readings in Media Today
Mass Communication in Contexts
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at...
Published November 17th 2008 by Routledge