Mass Communication in a Converging World, 5th Edition
"Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a...
Published October 22nd 2013 by Routledge
Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What,...
Published April 29th 2009 by Routledge
Mass Communication in Contexts
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at...
Published November 17th 2008 by Routledge