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1-4 of 4 results for Author: joseph turow (sorted by Publication Date, showing all)
  1. Media Today

    Mass Communication in a Converging World, 5th Edition

    By Joseph Turow

    "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a...

    Published October 22nd 2013 by Routledge

  2. Media Today, Third Edition, 2010 Update

    An Introduction to Mass Communication

    By Joseph Turow

    Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four...

    Published May 25th 2010 by Routledge

  3. The Advertising and Consumer Culture Reader

    Edited by Joseph Turow, Matthew Mcallister

    Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What,...

    Published April 29th 2009 by Routledge

  4. Key Readings in Media Today

    Mass Communication in Contexts

    Edited by Brooke Erin Duffy, Joseph Turow

    Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at...

    Published November 17th 2008 by Routledge

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