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  1. International Retailing Plans and Strategies in Asia

    By Erdener Kaynak, Jung-Hee Lee, John Dawson

    Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in...

    Published June 28th 2005 by Routledge

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