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1-4 of 4 results for Author: karl moore (sorted by Publication Date, showing all)
  1. Marketing: The Basics

    By Karl Moore, Niketh Pareek

    Series: The Basics

    Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this...

    Published October 31st 2013 by Routledge

  2. Marketing: The Basics

    2nd Edition

    By Karl Moore, Niketh Pareek

    Series: The Basics

    ‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know...

    Published November 20th 2009 by Routledge

  3. The Origins of Globalization

    By Karl Moore, David Charles Lewis

    Series: Routledge International Studies in Business History

    Origins of Globalization draws widely on ancient sources and modern economic theory to detail the concept of “known world” globalization, arguing that a mixed economy--similar in many respects to our own--existed in a variety of forms throughout the ancient world. ...

    Published April 20th 2009 by Routledge

  4. Marketing Memory Stick

    Fundamentals of Marketing; Marketing: The Basics

    By Marilyn A. Stone, John Desmond, Karl Moore, Niketh Pareek

    Published February 21st 2007 by Routledge

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