A New Direction
Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction...
Published June 15th 2000 by Routledge
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality...
Published March 9th 2000 by Routledge
Effective care of the cancer patient increasingly involves systemic treatment, and as the range of available therapeutic agents continues to expand, the medical oncologist must be fully aware of the combinations. This new edition provides a practical overview of the many treatment choices, and has...
Published November 8th 1999 by CRC Press
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and...
Published September 28th 1999 by Routledge
Management and Operations
International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global...
Published June 30th 1999 by Routledge
Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book...
Published March 1st 1999 by Routledge
A comprehensive summary of new and existing approaches to analyzing multiresponse data, Graphical Analysis of Multiresponse Data emphasizes graphical procedures. These procedures are then used, in various ways, to analyze, summarize, and present data from a specific, well-known plant breeding...
Published October 20th 1998 by Chapman and Hall/CRC
On America will respond to the powerful presence in contemporary culture of aesthetic forms and political strategies derived from North America. Counterpointing Letters from Europe, this book will address the use and abuse of images of and from North America, the deconstruction in performance...
Published September 2nd 1998 by Routledge
A Guide to Developing a Strategic Tourism Marketing Plan
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the...
Published July 15th 1998 by Routledge
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this...
Published September 21st 1997 by Routledge