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1-3 of 3 results for Author: kenneth clow (sorted by Publication Date, showing all)
  1. Concise Encyclopedia of Insurance Terms

    By Lawrence Silver, Robert E Stevens, Kenneth Clow

    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of...

    Published March 26th 2010 by Routledge

  2. Concise Encyclopedia of Professional Services Marketing

    By Kenneth E. Clow, Robert E Stevens

    Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including...

    Published December 9th 2008 by Routledge

  3. Concise Encyclopedia of Advertising

    By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...

    Published March 29th 2005 by Routledge

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