Qualitative and Quantitative Methodologies
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of...
Published April 14th 2013 by Routledge
Qualitative and Quantitative Methodologies, 2nd Edition
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical...
Published November 1st 2011 by Routledge
The Three Degrees of Network, Mass and Interpersonal Communication
The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely...
Published January 11th 2010 by Routledge
World Cultures Look at Television News
This is the first in-depth study of how television viewers around the world respond to the ever increasing mass of information available from news programmes. Based on individual and household interviews in seven countries including India, Mexico, Italy and Denmark, the contributors examine the...
Published June 3rd 1998 by Routledge
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory....
Published December 18th 1991 by Routledge