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1-2 of 2 results for Author: klement podnar (sorted by Publication Date, showing all)
  1. Corporate Communication

    A Marketing Viewpoint

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways...

    Published November 3rd 2014 by Routledge

  2. Contemplating Corporate Marketing, Identity and Communication

    Edited by Klement Podnar, John Balmer

    Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key...

    Published June 30th 2010 by Routledge

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