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1-2 of 2 results for Author: kostas gouliamos (sorted by Publication Date, showing all)
  1. The Marketing of War in the Age of Neo-Militarism

    Edited by Kostas Gouliamos, Christos Kassimeris

    Series: Routledge Advances in Sociology

    The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of...

    Published August 6th 2013 by Routledge

  2. Political Marketing

    Strategic 'Campaign Culture'

    Edited by Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman

    Series: Routledge Research in Political Communication

    A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative...

    Published May 16th 2013 by Routledge

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