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  1. Gender, Branding, and the Modern Music Industry

    The Social Construction of Female Popular Music Stars

    By Kristin Lieb

    Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the...

    Published February 4th 2013 by Routledge

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