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1-1 of 1 results for Author: l j shrum (sorted by Publication Date, showing all)
  1. The Psychology of Entertainment Media

    Blurring the Lines Between Entertainment and Persuasion, 2nd Edition

    Edited by L. J. Shrum

    In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively...

    Published March 4th 2012 by Routledge

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