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1. The Psychology of Entertainment Media

   Blurring the Lines Between Entertainment and Persuasion

   Edited by L. J. Shrum

   The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an...

   Published October 1st 2012 by Erlbaum Psych Press
2. The Psychology of Entertainment Media

   Blurring the Lines Between Entertainment and Persuasion, 2nd Edition

   Edited by L. J. Shrum

   In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively...

   Published March 4th 2012 by Routledge