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  1. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

    Published January 11th 2000 by Routledge

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