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1. Contemporary Perspectives on Corporate Marketing

   Contemplating Corporate Branding, Marketing and Communications in the 21st Century

   Edited by John Balmer, Laura Illia, Almudena González del Valle Brena

   Series: Routledge Interpretive Marketing Research

   Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

   To Be Published July 15th 2013 by Routledge