In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of...
Published June 17th 2002 by Routledge
'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy...
Published May 14th 1999 by Routledge
Over the past decades, Lawrence Friedman has emerged as one of the most erudite and provocative theoriss in contemporary psychotherapy. The Anatomy of Psychotherapy interweaves Friedman's major contributions to the analytic and psychiatric literature with extensive new material in arriving at an...
Published May 31st 1988 by Routledge