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1-2 of 2 results for Author: lawrence silver (sorted by Publication Date, showing all)
  1. The Essentials of Marketing Research

    3rd Edition

    By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon

    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

    Published October 18th 2012 by Routledge

  2. Concise Encyclopedia of Insurance Terms

    By Lawrence Silver, Robert E Stevens, Kenneth Clow

    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of...

    Published March 26th 2010 by Routledge

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