Audience Measurement and Analytics, 4th Edition
Series: Routledge Communication Series
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...
Published October 1st 2013 by Routledge
Theory and Practice, 2nd Edition
This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a...
Published July 1st 1998 by Routledge