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1. Creating Powerful Brands

   4th Edition

   By Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

   This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real...

   Published September 28th 2010 by Routledge
2. From Brand Vision to Brand Evaluation

   3rd Edition

   By Leslie de Chernatony

   Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected...

   Published March 17th 2010 by Routledge
3. From Brand Vision to Brand Evaluation

   2nd Edition

   By Leslie de Chernatony

   The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first edition has been used by...

   Published February 28th 2006 by Routledge
4. From Brand Vision to Brand Evaluation

   By Leslie de Chernatony

   'From Brand Vision to Brand Value' presents the reader with practical applications for brand building that build upon the theoretical background outlined in 'Creating Powerful Brands', a hugely successful text co-written by the author. It moves beyond the foundation material in that preliminary...

   Published April 9th 2001 by Routledge