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1-1 of 1 results for Author: linda tuncay zayer (sorted by Publication Date, showing all)

  1. Gender, Culture, and Consumer Behavior

    Edited by Cele C. Otnes, Linda Tuncay Zayer

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

    Published March 20th 2012 by Routledge

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