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  1. Contemporary Issues in Marketing and Consumer Behaviour

    By Elizabeth Parsons, Pauline Maclaran

    Edited by Pauline Maclaran, Liz Parsons

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...

    Published March 17th 2009 by Routledge

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