This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structure, making it ideal for one-semester courses. Renowned thought leaders Pauline Maclaran and Liz...
To Be Published October 31st 2015 by Routledge
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...
Published March 18th 2009 by Routledge