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1-2 of 2 results for Author: luisa andreu (sorted by Publication Date, showing all)
  1. Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth, Luisa L.A Andreu

    Series: Advances in Tourism

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and...

    Published July 22nd 2009 by Routledge

  2. Progress in Tourism Marketing

    Edited by Metin Kozak, Luisa Andreu

    Series: Routledge Advances in Tourism

    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact...

    Published March 30th 2006 by Routledge

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