The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of...
To Be Published August 4th 2014 by Routledge
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going...
Published December 16th 2013 by Routledge