The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of...
To Be Published December 2nd 2013 by Routledge
The face of Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields and technological breakthroughs occurring on a regular basis, the future of marketing is set to be very exciting. Going beyond a state-of-the-art...
To Be Published November 30th 2013 by Routledge