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  1. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

    Published September 20th 2013 by Routledge

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