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  1. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical...

    To Be Published September 15th 2013 by Routledge

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