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1-9 of 9 results for Author: lynn r kahle (sorted by Publication Date, showing all)
  1. Marketplace Lifestyles in an Age of Social Media: Theory and Methods

    By Lynn R Kahle, Pierre Valette-Florence

    Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current...

    Published November 13th 2014 by Routledge

  2. Communicating Sustainability for the Green Economy

    By Lynn R Kahle, Eda Gurel-Atay

    With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating...

    Published November 30th 2013 by Routledge

  3. Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim

    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

    Published September 25th 2012 by Psychology Press

  4. Consumer Behavior Knowledge for Effective Sports and Event Marketing

    Edited by Lynn R. Kahle, Angeline G. Close

    The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application...

    Published September 22nd 2010 by Routledge

  5. Sports Marketing and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication....

    Published February 10th 2004 by Psychology Press

  6. Euromarketing and the Future

    By Erdener Kaynak, Lynn R Kahle

    Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting...

    Published February 6th 2004 by Routledge

  7. Internet Applications in Euromarketing

    By Erdener Kaynak, Lynn R. Kahle

    Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in...

    Published January 28th 2003 by CRC Press

  8. Cross-National Consumer Psychographics

    By Erdener Kaynak, Lynn R Kahle

    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement...

    Published May 1st 2000 by Routledge

  9. Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The...

    Published April 1st 1997 by Psychology Press

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