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  1. Globalisation and Advertising in Emerging Economies

    Brazil, Russia, India and China

    By Lynne Ciochetto

    Series: Routledge Studies in International Business and the World Economy

    Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book...

    Published January 9th 2014 by Routledge

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