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1-2 of 2 results for Author: lynne eagle (sorted by Publication Date, showing all)
  1. Marketing Communications

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...

    Published August 11th 2014 by Routledge

  2. A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing...

    Published December 7th 2005 by Routledge

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