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  1. Return on Investment in Meetings & Events

    By M. Theresa Breining, Jack J. Phillips

    The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with...

    Published December 17th 2007 by Routledge

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