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1-4 of 4 results for Author: malcolm mcdonald (sorted by Publication Date, showing all)
  1. Creating Powerful Brands

    4th Edition

    By Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real...

    Published September 29th 2010 by Routledge

  2. Key Account Plans

    By Lynette Ryals, Malcolm McDonald

    To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best...

    Published December 10th 2007 by Routledge

  3. Marketing Planning for Services

    By Adrian Payne, Malcolm McDonald

    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key...

    Published June 17th 1996 by Routledge

  4. Pocket Guide to Selling Services and Products

    By Peter Morris, Malcolm McDonald

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 13th 1995 by Routledge

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