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1-2 of 2 results for Author: marc fetscherin (sorted by Publication Date, showing all)
  1. CEO Branding

    Theory and Practice

    Edited by Marc Fetscherin

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and...

    Published June 24th 2015 by Routledge

  2. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 6th 2013 by Routledge

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