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1-2 of 2 results for Author: marcel danesi (sorted by Publication Date, showing all)
  1. Language, Society, and New Media

    An Introduction to Cultural Linguistics

    By Marcel Danesi

    To Be Published June 30th 2015 by Routledge

  2. Brands

    By Marcel Danesi

    Series: Routledge Introductions to Media and Communications

    Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to...

    Published May 14th 2006 by Routledge

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