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1-2 of 2 results for Author: marcos fava neves (sorted by Publication Date, showing all)
  1. Demand Driven Strategic Planning

    By Marcos Fava Neves

    This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term...

    Published August 12th 2012 by Routledge

  2. Marketing Methods to Improve Company Strategy

    Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

    By Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

    The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of...

    Published January 19th 2010 by Routledge

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