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1. Demand Driven Strategic Planning

   By Marcos Fava Neves

   This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term...

   Published August 12th 2012 by Routledge
2. Marketing Methods to Improve Company Strategy

   Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

   By Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

   The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of...

   Published January 19th 2010 by Routledge