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1-2 of 2 results for Author: margot opdycke lamme (sorted by Publication Date, showing all)
  1. Pathways to Public Relations

    Histories of Practice and Profession

    Edited by Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang

    Series: Routledge New Directions in Public Relations & Communication Research

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th...

    Published April 16th 2014 by Routledge

  2. Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    By Margot Opdycke Lamme

    Series: Routledge Research in Public Relations

    This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers...

    Published March 4th 2014 by Routledge

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