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  1. Sport Public Relations and Communication

    By Maria Hopwood, James Skinner, Paul Kitchin

    Series: Routledge Sports Marketing Series

    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates...

    Published February 24th 2010 by Routledge

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