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1-2 of 2 results for Author: maria piacentini (sorted by Publication Date, showing all)
  1. Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    Consumer disadvantage and vulnerability has been explored by consumer researchers striving to highlight particular human conditions which affect individual well-being, including poverty, homelessness, drug addiction, immigration, illness, ageing, and the vulnerability of children. These conditions...

    To Be Published July 1st 2015 by Routledge

  2. Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published July 4th 2014 by Routledge

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