Conditions, contexts and characteristics
Consumer disadvantage and vulnerability has been explored by consumer researchers striving to highlight particular human conditions which affect individual well-being, including poverty, homelessness, drug addiction, immigration, illness, ageing, and the vulnerability of children. These conditions...
To Be Published June 29th 2015 by Routledge
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...
Published July 3rd 2014 by Routledge