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1-2 of 2 results for Author: marian barnes (sorted by Publication Date, showing all)
  1. Building Customer-brand Relationships

    By Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together....

    Published November 17th 2014 by Routledge

  2. Health Action Zones

    Partnerships for Health Equity

    Edited by Marian Barnes, Linda Bauld, Michaela Benzeval, Mhairi Mackenzie, Helen Sullivan, Ken Judge

    Health Action Zones (HAZ) were one of the earliest and most prominent area-based initiatives launched by the New Labour government in England soon after it came to power in 1997. Written by members of the team undertaking the national evaluation of HAZ, this book examines the initiative’s...

    Published August 3rd 2005 by Routledge

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