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1-2 of 2 results for Author: marilyn a stone (sorted by Publication Date, showing all)
  1. Marketing Memory Stick

    Fundamentals of Marketing; Marketing: The Basics

    By Marilyn A. Stone, John Desmond, Karl Moore, Niketh Pareek

    Published February 20th 2007 by Routledge

  2. Fundamentals of Marketing

    By Marilyn A. Stone, John Desmond

    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the...

    Published December 20th 2006 by Routledge

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