Skip to Content

Book Search

1-3 of 3 results for Author: marilyn stone (sorted by Publication Date, showing all)
  1. Marketing Memory Stick

    Fundamentals of Marketing; Marketing: The Basics

    By Marilyn A. Stone, John Desmond, Karl Moore, Niketh Pareek

    Published February 21st 2007 by Routledge

  2. Fundamentals of Marketing

    By Marilyn A. Stone, John Desmond

    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the...

    Published December 21st 2006 by Routledge

  3. International Strategic Marketing

    A European Perspective

    By J.B. McCall, Marilyn Stone

    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:...

    Published April 15th 2004 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: