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1. Marketing Memory Stick

   Fundamentals of Marketing; Marketing: The Basics

   By Marilyn A. Stone, John Desmond, Karl Moore, Niketh Pareek

   Published February 20th 2007 by Routledge
2. Fundamentals of Marketing

   By Marilyn A. Stone, John Desmond

   Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the...

   Published December 20th 2006 by Routledge
3. International Strategic Marketing

   A European Perspective

   By J.B. McCall, Marilyn Stone

   As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:...

   Published April 14th 2004 by Routledge