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  1. The Active Consumer

    Novelty and Surprise in Consumer Choice

    Edited by Marina Bianchi

    Series: Routledge Frontiers of Political Economy

    The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from...

    Published June 17th 1998 by Routledge

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