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  1. Leveraging Brands in Sport Business

    Edited by Mark P. Pritchard, Jeffrey L. Stinson

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day...

    Published August 4th 2013 by Routledge

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