Marketing students and scholars alike need to know their history if they are to avoid reinventing theoretical, conceptual, methodological and substantive wheels. Our present ideas have usually gestated over long periods and can only be fully understood through analysis of their development through...
To Be Published March 31st 2016 by Routledge
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...
Published April 5th 2013 by Routledge