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1-2 of 2 results for Author: mark tadajewski (sorted by Publication Date, showing all)
  1. The Routledge Companion to Marketing History

    Edited by D.G. Brian Jones, Mark Tadajewski

    Series: Routledge Companions in Business, Management and Accounting

    Marketing students and scholars alike need to know their history if they are to avoid reinventing theoretical, conceptual, methodological and substantive wheels. Our present ideas have usually gestated over long periods and can only be fully understood through analysis of their development through...

    To Be Published March 31st 2016 by Routledge

  2. Expanding Disciplinary Space: On the Potential of Critical Marketing

    Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski

    Series: Key Issues in Marketing Management

    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

    Published April 5th 2013 by Routledge

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